You told us the last agency spent three months on static posts and produced zero sales. This is the opposite: the competitive picture, the ads that are already winning in skincare, ten finished ads cut from your own videos and photos, and the math that decides what we spend and when we stop.
From our call on October 8.
We went through your TikTok, Instagram and store before writing this.
Source. Public profiles and labigzskincare.com, checked October 8, 2026.
Each LABIGZ product against the products actually winning on TikTok Shop and Amazon in the same category. Price per ounce is the number that matters most. It is your bigger-bottle story, in one figure.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $36 · 1.5 oz | $24.00 | New, no reviews yet |
| SkinCeuticals C E Ferulic | $182 · 1 oz | $182.00 | The formula every dupe video measures against |
| Ole Henriksen Truth Serum | $36.38 · 1 oz | $36.38 | 4.5 stars (1,346) |
| Timeless 20% C + E Ferulic | $35.95 · 1.7 oz | $21.15 | 4.3 (13,975) · 10K+/mo |
| TruSkin Vitamin C | $34.99 · 2 oz | $17.50 | 4.4 (156,843) · 20K+/mo |
Hero. Same core trio as the $182 cult serum (L-ascorbic acid, ferulic, vitamin E) plus niacinamide, at Truth Serum's price with 50% more product.
| Product | Price · size | $/use | Proof |
|---|---|---|---|
| LABIGZ | $36 · 50 pads | $0.36 | New, no reviews yet |
| Dr. Dennis Gross Daily Peel | $94 · 30 | $3.13 | 4.6 (1.2K) |
| First Aid Beauty Radiance Pads | $39 · 60 | $0.65 | 4.6 (3.6K) · 8K+/mo |
| QRxLabs Glycolic Pads | $25.99 · 50 | $0.52 | 4.4 (28.8K) · 9K+/mo |
| Medicube Zero Pore Pad 2.0 | $18.90 · 70 | $0.27 | #1 in all of Amazon Beauty · 100K+/mo |
Hero. Pads are the hottest format in beauty and the easiest product to show on video. Lead with "100 uses" so the price reads next to Medicube.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $42 · 1.5 oz | $28.00 | New, no reviews yet |
| Medik8 Crystal Retinal 1 | $56 · 1 oz | $56.00 | 4.3 (269) |
| La Roche-Posay Retinol B3 | $33.73 · 1 oz | $33.73 | 4.6 (19,130) · 9K+/mo |
| CeraVe Resurfacing Retinol | $16.49 · 1 oz | $16.49 | 4.6 (57,212) · 40K+/mo |
| The Ordinary Retinol 0.5% | $9.30 · 1 oz | $9.30 | 4.6 (11.6K) |
Hero. Same retinol plus niacinamide pairing as La Roche-Posay, cheaper per ounce, and it states the 0.5% that CeraVe does not.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $29.99 · 6.76 oz | $4.44 | New, no reviews yet |
| Paula's Choice 2% BHA | $37 · 4 oz | $9.25 | 4.5 (116,966) · 40K+/mo |
| Glow Recipe PHA + BHA Toner | $36 · 5.07 oz | $7.10 | 4.6 (9,015) |
| Byoma Brightening Toner | $14.99 · 5.07 oz | $2.96 | 4.5 (1,515) |
Less than half Paula's Choice per ounce, with three acids instead of one.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $36 · 1.5 oz | $24.00 | New, no reviews yet |
| Glow Recipe Niacinamide Dew Drops | $36 · 1.35 oz | $26.67 | 4.6 (6,286) |
| Naturium Niacinamide 12% | $13.59 · 1 oz | $13.59 | 4.5 (16,322) |
| The Ordinary Niacinamide 10% | $6 · 1 oz | $6.00 | 4.7 (68,119) · 100K+/mo |
Same price as Dew Drops with 11% more product. Overlaps with Big Glow, so we would not advertise both.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $29.99 · 3.38 oz | $8.87 | New, no reviews yet |
| Drunk Elephant Protini | $72 · 1.69 oz | $42.60 | 4.5 (3K) |
| Bubble Slam Dunk | $14.97 · 1.7 oz | $8.81 | 4.7 (6,803) |
| CeraVe PM Lotion | $14.97 · 3 oz | $4.99 | 4.7 (63.6K) · 90K+/mo |
Ceramides plus peptides like Protini at a fifth of the price per ounce. A strong add-on, not a lead ad.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $26 · 3 x 0.71 oz | $12.21 | New, no reviews yet |
| Summer Fridays Lip Butter Balm | $24 · 0.5 oz | $48.00 | 4.7 (10.9K) |
| Laneige Lip Sleeping Mask | $24 · 0.71 oz | $34.29 | 4.6 (37.5K) |
Three Laneige-size jars for about the price of one Laneige jar. The best value story in the line and a natural holiday gift.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $22 · 6.76 oz | $3.25 | New, no reviews yet |
| Banila Co Clean It Zero (3.38 oz) | $22 · 3.38 oz | $6.51 | 4.8 · 5K+/mo |
| SKIN1004 Centella Cleansing Oil | $17.99 · 6.76 oz | $2.66 | 4.6 (14,914) |
| Anua Heartleaf Cleansing Oil | $15.04 · 6.76 oz | $2.22 | 4.4 (29,321) · 50K+/mo |
Half the per-ounce price of Banila Co. Great melt video, but at $22 it rides along with an order.
| Product | Price · size | $/oz | Proof |
|---|---|---|---|
| LABIGZ | $23 · 6.76 oz | $3.40 | New, no reviews yet |
| La Roche-Posay Effaclar Gel | $18.99 · 6.8 oz | $2.79 | 4.6 (19,665) · 30K+/mo |
| CeraVe Renewing SA Cleanser | $12.37 · 8 oz | $1.55 | 4.7 (82,875) |
CeraVe owns this shelf on price. Keep it as the anchor of the bundle.
Sources. Amazon.com prices, ratings and "bought in past month" badges pulled October 8, 2026, plus brand sites. LABIGZ sizes are read from your product labels. Amazon prices move daily.
We do not reinvent the wheel. The ads below have run for months for brands spending millions, and an ad only stays on that long if it makes money. We copy the format and swap in your product, your voice and your proof.
Sources. Glossy, Marketing Dive, Beauty Independent (TikTok Shop Q2 2026 data via Charm.io), TikTok for Business case studies, GoMarble and Motion ad libraries (The Ordinary has Meta ads live for 540 days). Full list on request.
Your Salicylic Cleanser page says it "reduces breakouts." The FDA treats acne claims as over-the-counter drug claims, which need a Drug Facts panel. Before we put money behind it, we would reword the page and ads to cosmetic language ("clears pores, smooths texture") or confirm the label is set up as an acne product. A quick fix, and better caught now than by an ad reviewer.
Five finished video ads cut from your own TikToks and your creator collab, plus five static ads, all built today. No reshoots, no new spend. Each one copies a format from section 04, and each has three hook variants. That's the first 30 of the 100 ads we would test in month one. Press play.
Your "Size Matters" video, recut to 17 seconds. The hook lands in the first second, then a full-screen 1 oz vs 1.5 oz product shot hits right as you say "50% more."
Your pads side-by-side, then a full-screen formula card where glycolic, lactic and salicylic land on the exact word you say them.
Your retinol Big Skin Truth, tightened and punched in, with a full-screen "Retinol Rule" card that builds step by step as you talk.
Your vitamin C truth, rebuilt around the strongest fact in your line: a full-screen label comparison against the $182 cult serum, ticked off as you say each one.
Your paid creator's video, cut to 20 seconds with step callouts. Sells three products at once, which is what the math needs.
Built from what you already have. Every cut is from your existing videos, reframed to clear the text TikTok burned in. Captions are written by hand and timed to each word, hooks land in the first second, comparisons cut to full-screen graphics, and every ad ends on a product card with the price. With your original, unedited clips, the image gets sharper still. No before and after claims, and no "do you have acne?" wording, which both Meta and TikTok reject. The creator video assumes your collab agreement allows paid use; we would confirm before running it.
Every ad decision comes down to three numbers: what a click costs, what share of clicks buy, and what each order leaves you after product, shipping and fees. Margins below are our assumptions until you send yours. Change any input and everything updates.
The most you can pay per click and still break even is conversion rate x profit per order. On a single $36 serum the ceiling is under 50 cents a click, and beauty clicks on Meta cost more than that. At a $58 to $77 order, the same traffic works.
| Order value | Profit per order* | 1.0% CVR | 1.5% | 2.0% | 2.5% | 3.0% | 3.5% |
|---|---|---|---|---|---|---|---|
| $36 · one serum | $17.92 | $0.18 | $0.27 | $0.36 | $0.45 | $0.54 | $0.63 |
| $58 · serum + cleanser, free ship at $50 | $33.76 | $0.34 | $0.51 | $0.68 | $0.84 | $1.01 | $1.18 |
| $77.35 · Complete Glow Bundle | $47.69 | $0.48 | $0.72 | $0.95 | $1.19 | $1.43 | $1.67 |
Break-even cost per click. *Profit per order assumes product cost at 25% of price, 3% payment fees and $8 pick, pack and ship. Red means under a typical skincare click on Meta (about $1.20 to $1.80 per click; TikTok runs $0.35 to $0.90), so it loses money. Green means room to scale.
| Month | Ad spend | Cost per click | Clicks | Conv. rate | Orders | AOV | Revenue | ROAS | Cost per order | Profit after ads |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 · Test | $1,500 | $1.10 | 1,364 | 1.5% | 20 | $55 | $1,125 | 0.75x | $73 | -$854 |
| 2 · Fix and focus | $3,000 | $0.80 | 3,750 | 2.5% | 94 | $58 | $5,438 | 1.81x | $32 | +$165 |
| 3 · Scale winners | $6,000 | $0.70 | 8,571 | 3.0% | 257 | $60 | $15,429 | 2.57x | $23 | +$3,051 |
Paid social only. Not counted: email flows (usually 20 to 30% of revenue for beauty brands once running), repeat orders, TikTok Shop affiliate sales and Amazon, which cost nothing up front. Agency fees are not included here; see section 07. What moves the numbers: cheaper clicks come from winning creative, and higher conversion comes from fixing the store, adding reviews and sending each ad to its own landing page.
Timed around your BIG launch. Spend stays small until the store converts and the data says go.
Review sites like the ones run by Dotdash Meredith and Forbes pull their "best of" picks from Amazon offers that pay the highest commission. Default Amazon beauty commission is low. Offering 20 to 30% through Creator Connections and private affiliate networks gets LABIGZ into those lists, and you only pay when a sale happens.
Why it is built this way. No setup fee and a flat monthly fee keep it simple while you are small. Our real upside is the 15% of spend, which only grows when the ads are profitable enough to scale.